adidas Consortium x Undefeated S3&4 Running Collection

Concept, Creative Direction, Art Direction and Design.

The hybrid Running Collections, merging performance with streetwear, brought in a successful new business opportunity for the brands.

We designed the footwear and apparel to move between running and everyday wear, bringing Undefeated’s point of view to adidas Consortium’s performance foundation. Black and olive establish a restrained palette, while sharp orange details give the product a distinct presence in motion and after dark.

We carried that thinking into the campaign. Shot at night across the trails above Los Angeles, the imagery follows a runner between rugged terrain and the illuminated city. Wide cinematic frames create a sense of distance and solitude; closer views reveal the footwear, apparel, and material details.

Together, the product and campaign gave S3&4 a unified identity and expanded the collaboration into a new running category for both brands.