adidas Consortium x Undefeated S5&6 Running Collection

Concept, Creative Direction, Art Direction and Design

The hybrid Running Collections, merging performance with streetwear, brought in a successful new business opportunity for the brands.

S5&6 continued the product work we began in earlier seasons, developing footwear and apparel for running and life beyond the run. This chapter moved the visual story fully into the city. Grey layers, tonal graphics, and prominent Undefeated marks gave the collection a quieter palette and a strong identity.

We carried the product direction into a night campaign shaped by shuttered storefronts, hard surfaces, and green streetlight. The imagery alternates between movement and close observation, showing the collection on the body and revealing its details. Together, the product and campaign extended the adidas Consortium x Undefeated running line with a distinct new chapter.