Undefeated x Alpha Industries x Burton "Trinity" Collection
Concept, Creative Direction, Art Direction and Apparel Design
Trinity brought three distinct design languages into one winter collection: Undefeated’s streetwear identity, Alpha Industries’ military outerwear heritage, and Burton’s approach to clothing for the mountain.
We developed the apparel around the idea of moving between those environments. Camouflage shells, insulated layers, utility pockets, removable patches, and flashes of orange give the collection its military vocabulary, while the silhouettes and styling carry it into the street. The winter garments draw on Burton’s technical expertise to make that combination useful in cold weather, as well as visually compelling.
The art direction treated the pieces as equipment with personality. Direct portraits and close details bring the construction, graphics, and layered styling forward, showing how each partner contributes to the whole. Trinity became a collection with a clear identity of its own, built from the strengths of all three brands.