Undefeated x Alpha Industries x Burton "Trinity" Collection
Concept, Creative Direction, Art Direction and Apparel Design
Trinity brought three distinct worlds into one winter collection: Undefeated’s streetwear perspective, Alpha Industries’ military design language and Burton’s expertise in outdoor apparel. The concept was to make cold weather gear that felt equally at home in the city and on the mountain.
I developed the creative direction and apparel design around that meeting point. Military silhouettes, camouflage and utility details gave the collection its visual language, while layered winter garments and Burton’s technical approach grounded it in use. The art direction carried the same idea through the imagery, presenting the pieces as a complete wardrobe rather than three brands sharing a label.
The result was a collection with a clear identity of its own: expressive streetwear built around the demands of winter.