DUALFORCES, S1+

Creative Direction, Art Direction, Design, Manufacturing and Marketing

The DualForces Creative Group designs and produces product for use within its training ethos. S1+ brought that practice into a collection of training and everyday apparel, developed by the same group that would wear it.

We directed the work from design through manufacturing and marketing. Hoodies, tees, and training pieces carry a flexible graphic system: restrained wordmarks, training references, and symbols set against black, grey, white, and occasional bursts of color. The collection gives members a way to represent DualForces on the mat and beyond it.

For the campaign, we photographed the apparel in a training space, allowing the wearer and the graphics to emerge from near darkness. The spare imagery reflects the discipline behind the product and gives S1+ a visual identity rooted in the group’s own practice.