Level Black

Creative Direction, Design, Brand Strategy

Led the strategic and creative the transformation of LEVEL BLACK from an emerging domestic direct-to-consumer label into a globally recognized brand within Brazilian Jiu-Jitsu and submission grappling. Directed brand strategy, identity development, product design, merchandising, campaign development, and international expansion across technical rash guards, grappling shorts, gis, apparel, and accessories. Built proprietary logos, icons, visual systems, and product franchises while developing culturally relevant collaborations with DRAIN, TERROR, the Green Beret Foundation, Pablo Silva BJJ, Leonardo Vieira’s Checkmat, and UFC BJJ—expanding the brand’s reach across combat sports, music, military, and international markets.