NIKE NYC, Winter Training, Cycle 1

Concept, Training Program, Experience Design, Creative Direction and Spatial Design

We conceived a 12-week program in New York City for Nike fitness influencers, bringing our Special Operations teammates into the project to help develop and lead the training. Each session gave participants a direct experience of the work behind performance while creating a setting to explore Nike’s new apparel innovation.

We programmed the training and designed and creatively directed the spaces in which it took place. Product education, innovation storytelling, and seeding were integrated into the experience, so participants could understand the apparel through use and carry that knowledge into their own work.

The result was an “Only Nike” experience built around participation: twelve weeks of training that connected people, product, and story through something they had done together.